Welcome to part three of our four-week Etsy Series- where I have asked seven wildly successful Etsy Artisans for some pointers for us little guys that would love to succeed on Etsy but just haven’t seen the sales yet. Each week, we will discuss a new question and see what the sellers have to say. And maybe, just maybe, learn a pointer or two just in time for the Christmas sales rush!
For this series, I am relying on the expertise of the following artisans:
Lisa from Sugar Robot
Denise from Designs by CD Childs
Patricia from Doodle Bird
Linda from LTCreates Jewelry
Jess from All You Need is Pug
Susan from OceanPatch Creations
Jenny from The Charming Frog
Our question this week is: Can you give us tips on writing descriptive copy? What works for you?
Lisa- Etsy is a crafter’s dream network. So many original ideas, so much intricate work, so much of everything! Be detailed. If you put 100 hours to create something, shout it from the roof tops. If your process is intricate, use the adjectives to explain it so others can take an interest in it! Add some personal flare to your descriptions and help your customers get a feel for YOU – this is what will set you apart.
Denise – I try to make my descriptions appealing to my customer by giving them an idea on the use of the item. Example: “This wine bottle serving tray would be perfect for your next dinner party! Or it would make the perfect house warming gift”. I try to give them a reason to purchase my items. Also detailed measurements are a must! The buyer wants to know exactly what they are getting for their money. I also give them a little information on the process in making my items. I want them to know how much time goes into each creation.
Patricia – You hit the nail on the head…DESCRIPTIVE copy. Describe your item to a “t”. Size, color, what it’s used for, how you made it (without giving too much away), materials, etc. Does it come in other colors/sizes? How heavy/lightweight is it? Is it one of a kind or can a customer request more? How do you care for the item? How do you ship? Is tracking included? How long do you estimate it to take to arrive?
Linda - This is something that I think really depends on what you’re selling. I’ve been all over the place on this, from quite lengthy descriptions to now, a more concise direct approach to writing my descriptions. I want you to know exactly what you’re buying, what it’s made of, and any particulars about the item. The bottom line is to be sure your customers know as much about your product as they need, to buy it. Try to think of what questions they might have and answer them in your description. It’s a process to be sure, to find what is right for you. Definitely check your grammar and spelling so that you are giving a professional appearance to your shop.
Jess- When I am writing descriptions for my shop, I like to start with a catchy pitch to sell my item. While all of the technical details such as materials used, sizes, and other information are important, many buyers like there to be a bit of adventure in the shopping experience, so invite them into your listing with a warm opening. Since shoppers do like to know the quality of what they are buying, all of the technical information is important too. I prefer to put this information in bulleted list form. It catches the eye and is quicker to read and process than a paragraph, which appeals to buyers who may not have much time to browse.
Susan- The facts about the color, size and uses all need to be there, of course. I really try to capture a feeling in my listings that will evoke the senses. I noticed that when I buy paint, I always choose based on the name of the paint color. I’d be looking for beige, but gravitated towards ‘sandcastle’ or ‘swiss mocha’! In the same way, I try to use words or phrases that you can almost taste or feel or have a pleasant memory connected to it. Why describe a fabric as green and yellow when you can call it ’lemon-lime’ instead?
Jenny- Again, play around, if you’re a bit nutty like I am, take a risk. Think outside the box. I am not the best at writing my descriptions, I need work on them myself, but I try to make them fun and DESCRIPTIVE.
So there you have it! Next week we will be discussing how to make yourself stand out on Etsy. Be sure to stop by next Monday to find out what the experts have to say!
Part Two of this Series – Photography hints- can be found here.
Part One of this Series – Getting Started on Etsy- can be found here.
Part Four of this series Marketing on Etsy- can be found here.
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